Company Overview

The Adie Broswon Group

The company motto, “Victory in Every Field,” perfectly reflects the dynamic and forward-looking spirit of The Adie Broswon Group, as envisioned by the esteemed Founder, Late Sardar Hardeep Singh Chadha.

Over the years, the Group has evolved into a diversified business conglomerate with interests spanning the production of double refined export-quality sugar, grain based ethyl alcohol, potable and industrial alcohol, Extra Neutral Alcohol (ENA), Rectified Spirit (RS), Indian Made Foreign Liquor (IMFL), Country Liquor and Beer.

The Adie Broswon Group has commissioned an ethanol production facility to supply Oil Marketing Companies (OMCs) for blending with petrol, in accordance with the Government of India’s directive. In every undertaking, the Group upholds its commitment to innovation, sustainability, and long-term growth.

Under the able leadership of Mrs. Jasdeep Kaur Chadha, the Group continues to achieve its strategic milestones. The Adie Broswon Family consistently upholds the highest standards across all aspects of its operations. This sustained growth is driven by a team of qualified professionals, strong ethical values, a customer-first approach, industry-leading safety practices, and a deep commitment to social responsibility.

Guided by a spirit of research and innovation, The Adie Broswon Group has paved the way for greater self-reliance and sustainability. The Group remains steadfast in its mission to shape and lead the markets in which it operates, consistently setting new benchmarks for excellence.

Our Milestones

2008

Commissioning of AB Grain Spirits Pvt. Ltd.

2010

Inauguration of Chadha Sugar and Industries Pvt. Ltd.

2011

Launch of Adie Broswon Transport Company.

2012

Foundation of Adie Broswon Breweries

2014

Launch of Great Value Fuels

2021

2014

Expansion of AB Grain Spirits to a capacity of 180,000 litres per day

2022

February 2014

Capacity expansion of Adie Broswon Breweries from 0.5 MHLPA to 1.0 MHLPA

2025

2014

Chadha Sugar Announces Capacity Expansion to 10,000 TCD
GBD and MBD Capacity Expansion to 60 KLPD

Adie Broswon Group grain-based alcohol production facility

Our Vision

The Adie Broswon Group remains committed to shaping and leading the markets in which it chooses to compete. The Group aspires to achieve long-term, sustainable growth in harmony with the environment, the Indian economy, the local communities it serves, and all its stakeholders, while upholding the highest standards of business conduct.

The Adie Broswon Group strives to excel in everything it undertakes, continuously
enhancing its capabilities to meet customers’ needs and expectations. Each business within
the Group operates with a clearly defined, embedded, and measurable purpose that guides
decision-making and accelerates success, creating a positive impact on consumers,
employees, communities, and the environment.

Our Mission

To build distinctive,high-quality businesses by anticipating consumer needs, nurturing strong partnerships,and operating responsibly across our value chain—creating enduring value for our customers, communities, and stakeholders.

Corporate Values

Victory in Every Field

It’s an innate understanding that with sufficient drive, determination and resourcefulness, you can bend fate to your will.

Integrity

Do what you say. Demonstrate good character and encourage an atmosphere of mutual trust and respect.

Innovation

At The Adie Broswon Group, innovation drives every aspect of the business — from developing cost-effective products to enhancing customer service. Research and development remains at the core of all operations.

Leadership

At The Adie Broswon Group, every team member leads with purpose and accountability. Guided by a clear vision, the focus remains on achieving strategic goals and delivering leadership outcomes.

Customer Orientation

At The Adie Broswon Group, long-term relationships are prioritised by putting customers first — always. Value is delivered through superior products, reliable service, and meaningful engagement.

ABG Batala : Produces 180,000 litres/day of premium Extra Neutral Alcohol (ENA) and Ethanol, alongside packaged spirits including Country Liquor and Indian Made Foreign Liquor (IMFL).

GBD Batala : Utilizes sugarcane juice and a variety of grains to produce ethanol, contributing to India’s E20 mission — advancing cleaner energy and a sustainable future.

MBD Batala : Specializes in the production of ethanol from molasses, supplying leading Oil Marketing Companies (OMCs). The operations are fully powered by renewable energy and adhere to Zero Liquid Discharge (ZLD) standards.

ABB Batala : One of the world’s most advanced Ziemann breweries, with a capacity of 1 million HLPA, expandable to 2.5 million HLPA. The facility produces world-class beer using German mash technology, operates entirely on renewable energy, and follows Zero Liquid Discharge (ZLD) practices.

CSIPL Batala : Produces 100% double-refined, sulphur-free sugar (20 ICUMSA) for leading global food and beverage companies.